#NDFYLive

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It’s our independence day in no time, and what better month to appreciate local artists, right? Introducing NDFY.me, a collective of music aficionados promoting the Philippine local indie scene through the world wide web.

Our usual spiel: NDFY.me, more than a website, is a movement. Apart from providing independent OPM artists a portal to share and sell their music, we will also offer them lessons on how to professionalize their recording, for example, mentorship programs with established independent OPM artists to guide them in their career, plus other technological tools that will support them in their career. – NDFY.me

I share their passion and belief in the local artist industry, but what interests me is their system. The aim of NDFY.me is for independent OPM artists to go local first, as the primary target market of the website are Filipinos, NDFY said in the website. It may be not completely free and a commercial platform, but it is with cause. We believe that, before an artist can conquer the world stage, support from fellow Filipinos should already be established, in order to make their penetration and status consistent in the international scene.

And as they launch their website in a two-stage concert called MaharLikha at B-Side this June 11, everyone’s invited to join them as we all celebrate Philippine independence and independent Filipino music. P200 gets you to see and hear 24 artists with a free beer to boot!

At the onset of our idea generation, we’ve always wanted this to be a cultural movement to spark another deluge of OPM artists, similar to what we experienced during the 90’s. And being a movement, I wanted a name that connotes a dynamic process. I wanted a brand name that sounds like, and can be used as a verb.

Go forth, indiefy. And support LOCAL!

Poster by JP Cuison

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Jonver

He drinks coffee day in, day out. Iced Americano is his poison of choice, anytime anywhere.

He works in digital advertising but this blog is not about his job. Jonver overshares about his travels, boy dreams, and existentiality on his little space in the world wide web. He finds drunk tweeting amusing - all the more because he's funnier that way.

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Jonver

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