A year after Haiyan…

Typhoon Yolanda, known as Haiyan internationally, the strongest typhoon to hit the planet, had made land fall in the Philippines a year ago on this month. It has destroyed millions worth of properties and has taken a lot of lives. Those who survived has barely managed… if it weren’t for people, here in the Philippines and elsewhere in world, jumped in to help them. It helps restore faith in humanity as the whole world lent a helping hand to the survivors, something as a Filipino I am grateful for.

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Project 1 Phone

A few weeks back, my blog partner Globe Telecom, reached out to me to participate in a photo shoot for Project 1 Phone. It’s an honor to be a part of this wonderful project and to work with such talented people!

Project 1 Phone, the country’s biggest mobile phone recycling campaign, has tapped global electronic waste recycling specialist TES-AMM.

TES-AMM combines state-of-the art technology with in-depth knowledge of environment and waste management techniques to provide reuse solutions and recovery of precious metals of end-of-life electronics such as computers, cell phones, peripherals, and TV sets.

All the units that Globe will collect through Project 1 Phone will be turned over to TES-AMM Philippines for proper recycling and recovery.

Through recycling, Globe’s Project 1 Phone hopes to do away with e-waste and lessen the harmful effects on the environment. Old cell phones and their batteries have toxic components such as arsenic, cadmium, lead and mercury as well as plastic parts that usually have brominated flame retardant. These chemicals can intoxicate the environment.

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Your old phone can still do wonders even in the age of techy and trendy smartphones! They can turn classrooms into more conducive spaces of learning!

Project 1 Phone encourages people to donate their old phones to Globe Telecom, which will, in turn, contribute to the building of new schools in Aklan.

The old phones and devices that Globe will gather shall be turned over to TES-AMM, a leading electronics waste recycler which will take responsibility for at end-of-life products to ensure that they are managed responsibly.

Project 1 Phone
Photo by Sandro Paredes
Makeup by Xeng Zulueta
A CSR Project by Globe

Outtakes from the shoot after the jump —  Read more

Saturdays: Football and Social Media for Social Good

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I have my weekend pretty free and (even if still at work) I’m thinking what to do or where to go this lovely Saturday morning. Good thing, there’s the Adobo Cup where some of my friends from some agencies (Hello Patty [and Dom and Clarence but are in HK!]) and Globe will play! They’re prolly at the field now at the Gatorade – Chelsea FC Blue Pitch in Circuit Makati to stretch and get their game on already (and me still typing away and talking to clients. Meh.) I can’t get enough of World Cup 2014, so this is a pretty good fuel to the fire!

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Football has gained traction in the country over the years and it’s good ’cause it’s helping communities as well — think of it like basketball in the 90’s. “We want to capitalize on the sport of football as an intervention tool for children in underserved communities. Sports is a way to develop the children’s well-being and may also open doors for them to a better life,” said Fernando Esguerra, Globe OIC for Corporate Social Responsibility. Globe invests on these communities by means of football, as spearheaded by Azkals Team Captain and Globe Ambassador Chieffy Caligdong.

Now only if I have been sporty myself. I just fancy watching so might as well support it!

P.S. I don’t get basketball and boxing though. Can we focus on football instead? HAHA!

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Then there’s the Social Media Day happening in the afternoon! Where we are celebrating the Best of Online Media #boomPH! For the past three years (four if we count in Twestival as a prototype!) we have been celebrating social media in the country and this year, we will come together and be ONE community of online communities! It’s overwhelming how there are a LOT of online communities for such a small country! We are a social media capital after all – we’re kinda known for that!

You’ll be amazed how many are going to this event: IGers Manila, Tumblr Philippines, Mozilla Philippines, Windows Phone Users, Google Business Groups (GBG), Google Student Assistants (GSA), Google Education Group (GEG), Google Developers Group (GDG), Hootsuite Ambassadors, Soundcloud Philippines, istorya.net, iVolunteer.ph, Tradeschool Manila, Philippine Web Designers Organization, Filipino Freethinkers, Change.org PH, Youth Act Now and labor advocacy group EILER Inc.

Thanks to the sponsors as well, for helping make this happen: SM Cares, SM Supermalls, Globe Telecom, BPI, Asia Brewery, Nestle, ATI, Solid Mac, Picture City, Smart, Google, Hootsuite, Beyond the Box, ThoughtBuzz, Team Manila, Oishi, Echostore, Commune, Bayani Brew, Puto Flan, Burger Company, Croque, Bronuts, Moon Leaf, Philippine Coffee Board, Binalot.

So if you got a free Saturday and wanna meet people and learn more about the social media landscape in the country, register here FOR FREE!

Crowdfunding into crowdcaring

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One I really love about blogging is that in little ways we can support our advocacies and also lead into working with them. In my case, it has led to working with Social Project PH, a local crowdfunding platform that aims to help projects with social impact see its fruition. Crowdfunding is not a new concept, but is only starting to flourish in the Philippines. With only a couple of platforms available, Social Project PH is one of the sustainable pioneers. Its founders, Justin Garrido and Julia Sevilla, wants to give back to the community by opening a platform where its citizens can give back as well.

I’d say a lot but Homegrown has put up a really nice article (read below). I’m proud to be a part of Social Project PH, indeed!

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SocialProject.PH Turns Crowdfunding Into Crowdcaring

A crowdfunding platform dedicated to social and environmental causes is making it easier for Filipinos to care and contribute.

by Selena Salang Posted on Sep 17, 2013

With crowdfunding slowly gaining popularity in the Philippines, the life of a project is no longer dependent on the availability of traditional sources of capital and now relies on the combined generosity of its humble supporters.

Knowing that Filipinos living in different countries still think about their homeland got Justin Garrido and Julia Sevilla, classmates at Melbourne University, to wonder if they could somehow channel support from the Filipino diaspora into social and environmental projects in the Philippines.

Garrido and Sevilla worked on a business plan, which he entered in the Melbourne Universty Entrepreneur’s Challenge in 2012. “SocialProject.PH – Crowdfunding a Better Philippines” won the top prize at the competition, which convinced Garrido and Sevilla to pursue the project further.

Eventually, Garrido and Sevilla launched SocialProject.PH as a crowdfunding website dedicated to social and environment projects and social entrepreneurship. The project came to be with the help of an angel investor, and the collaboration of Plus63 Design Co. and Nadarei Design and Development on creative and technical aspects.

Presenting the projects for social good

“Based on our insights from researching development challenges and meeting with non-profit and social enterprise partners in the Philippines, we believe that addressing poverty and other social and environmental challenges in the Philippines requires a holistic approach,” says Sevilla.

Projects on SocialProject.PH are classified under five categories that the founders believe to be “key interventions” for positive change:

  • Cool for School – projects on education and schooling
  • Guardian Angel – projects focusing on youth development
  • Eco-Warrior – projects focusing on the environment
  • Heart for Health – projects promoting health and fitness
  • Profit + Passion – social entrepreneurship projects

EMPOWERING NANAYS. The Hapinoy Program is teaching sari-sari stores business sustainability through business education, access to goods, and access to capital or loans. Photo courtesy of SocialProject.PH.

EMPOWERING NANAYS. The Hapinoy Program is teaching sari-sari stores business sustainability through business education, access to goods, and access to capital or loans. Photo courtesy of SocialProject.PH.

Project partners can either be non-profit or a for-profit social enterprise, and must be a registered organization with a valid PayPal Business account. They can apply to be on the site by e-mailing to get an application form that must outline the project scope, budget, timeline and estimated social impact.

When a project is approved, a project partner can create an account on the site, create a profile, and upload pictures and video to tell their story to potential donors, which they can link to social media.

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PORMA WITH PURPOSE. Bambowties are made by residents of a Gawad Kalinga village, supporting sustainable livelihoods and a scholarship fund for their children. Photo courtesy of SocialProject.PH.

Setting project milestones to project success

One way in which SocialProject.PH encourages transparency in their crowdfunding platform is requiring project partners to set “milestones” for their project. These are smaller, specific goals that build up to the success of the entire project.

There are certain benefits to milestone-setting:

It encourages the push to work toward the overall success of the project. Once a certain (set) amount of pledges is received by the project partner, the project partner is  required to complete that milestone and update pledgers on the progress.

It ensures the protection of both project partners and donors in the crowdfunding process.Only when a milestone is reached does SocialProject.PH get 5% of the commission.

And, the platform  has shown relative success.

“Ayala Foundation has been able to raise funds to send four underprivileged youth to their CENTEX public elementary school of excellence for a year,” Sevilla shares.

GIFTED CHILDREN. Ayala Foundation has been able to raise funds to send four underprivileged youth to their CENTEX public elementary school of excellence for a year. Photo courtesy of Social Project.PH.

GIFTED CHILDREN. Ayala Foundation has been able to raise funds to send four underprivileged youth to their CENTEX public elementary school of excellence for a year. Photo courtesy of Social Project.PH.

She adds, “Solar Energy Foundation was able to raise funds to provide solar lights to over 100 community beneficiaries in Apia, Antipolo through their solar program that also includes financing for more solar lights in the future.”

Protecting the pledger and pledges

SocialProject.PH also underwent the stringent process of applying for PayPal Adaptive Payments, which included a review of the website’s legal registration, terms of use, functionality, etc.

Sevilla explains, “Paypal Adaptive Payments is a pledge model, whereby the money is coursed from individual donor directly to the project partners’ PayPal account only after the 60-day campaign and only if the partner reaches their funding goal or milestone. This benefits donors, as the project only gets funded if the project partner has enough funds to implement the social good project or at least a milestone to accomplish one aspect of it.”

LET THERE BE LIGHT. Solar Energy Foundation was able to raise funds to provide solar lights to over 100 community beneficaries in Apia, Antipolo through their solar program. Photo courtesy of SocialProject.PH.

LET THERE BE LIGHT. Solar Energy Foundation was able to raise funds to provide solar lights to over 100 community beneficaries in Apia, Antipolo through their solar program. Photo courtesy of SocialProject.PH.

Jumpstart crowdfunding for your social cause

Through its beta phase, SocialProject.PH has seen enough projects to know what factors contribute to a successful crowdfunding campaign for any kind of social cause.

1. Appeal to emotion with great storytelling. “To be successful, there should be a strong story that makes an emotional connection for donors through a compelling video and a solid social media marketing campaign,” says Sevilla. “Some project partners were more successful than others in this area, which resulted in their projects getting funding for milestones.”

2. Take every opportunity to educate others about crowdfunding. Even if you’ve decided to do crowdfunding for your project, others may not understand what you’re trying to accomplish. “We learned that to many donors and project partners, the crowdfunding concept is so new that more education on crowdfunding is needed so they can understand the benefits of greater transparency and engagement via our platform,” says Sevilla.

3. Enlist people who staunchly believe in your project to be ready to donate upon launch of the campaign. “Prior to launching, project partners should have friends and family already committed to donating to your project so it gets initial traction at launch, which will help convince others to support your project.”

4. Be diligent about promoting your crowdfunding campaign. The campaign period on SocialProject.PH is 60 days, and Sevilla says that being diligent about promotion every day of that period is key to a campaign’s success. “Get supporters to donate and share the campaign with others by e-mailing subscribers, updating your social media accounts, and reaching out to media,” she says.

via Homegrown.ph

[email protected] Finals

Cat@lyst

Technology has enabled us to help in as little ways possible. And little ways give way to a much bigger impact to the society. The idea is that we start with something. Looking at the finalists for the first ever [email protected] competition, I cannot be amazed at how simple their ideas are – but ultimately useful and often neglected. And kudos to the finalists and may the best startup win!

I can only hope that one day I’d be more sensitive of my surroundings and that I can actually think of something like what they have thought of. I believe that it needed not to be complex, but always with heart. Read more

Are you a [email protected]?

It is something to want to change something. It is something else to act upon it. I believe everyone of us wants to change the world in a way or another – whether it be the government, the environment, the roads, or even simply how people eat or fall in love (maisingit lang!)

CATALYST

Tattoo by Globe Telecom acknowledges this desire to effect change in any way. With [email protected], their CSR arm, along with Global Shapers, introduces ICT Youth Challenge – to give you this chance of a lifetime…  Read more

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